GlobalStrategists, established in 1992, is a consulting boutique, specialized in International Business Development and Marketing for the MedTech, BioTech and CleanTech industries.

We assist start-up and emergent companies with the development and inception of a viable and successful business in new markets and countries.

We also assist companies that are planning to expand their territorial markets or are looking for new products, technologies, or strategic partners, be it for investment, marketing or distribution purposes.

We can do what you can't or don't want to do.

Our Vision

To establish close and long-term working relationships with our clients, and to become an important element in their quest for success.

Our Mission

To offer our clients independent and unbiased advice and support with a focus on marketing, and to empower them to reach their goals.

Our Capabilities

Corporate management, marketing, international business development, entrepreneurship, innovation, MarCom, coaching and education.

Back to Top

Our services.

Market Intelligence

Intelligence is not only the collection of information, but also the ability to apply that knowledge to what you (plan to) offer your clients.

Obtaining intelligence is not a one-time undertaking, but a continual process of learning about and staying ahead of your competition, understanding the pain (problems) and needs of your customers, being in the loop of market changes and trends, and being ready and capable to respond to market opportunities and solve user problems and needs with the best, safest and most affordable solution.

Market and competitive intelligence is obtained from your target markets and the (potential) users of your product, not from generic (often outdated) research reports, phone interviews or Internet surveys.

More about "Intelligence"

Marketing Strategies

An effective Marketing Strategy helps you focus your efforts on initiatives that are key to the success of your business. To bring a product to market, whether it is a new product, a new application of an existing product, or a new market, you need to have a Marketing Strategy on which to base your tactical decisions.

Marketing Strategy is ultimately about bringing the right message to the right person at the right time. To ensure you execute effective programs to attract customers and partners, a solid Marketing Strategy will keep you on course.

The first step toward creating an
optimized Strategic Marketing Plan is to ensure good Strategy and tactical Planning, for nothing will make up for a bad Strategy, a limited Value Proposition, or a lack of customer understanding.

More about "Strategies"

Marketing Plan

A Marketing Plan is necessary for both those intending to start a new venture, and established businesses that want to expand or pursue a new endeavour.

Essentially, a Marketing Plan is a guide to what your business will do, what you aim to achieve, how you will accomplish this, and most importantly, whether you have the ability to do so.

It is of particular importance if you are starting a new business as it is a way to formalise, structure, and therefore assess the viability of your ideas.

Applying for funding from banks, venture capitalists, business angels, grant providers or potential partners will require the submission of a business plan, of which your Marketing Plan is an essential part.

More about "Marketing Plan"

Distribution Network

Finding the right distributor is a time-consuming effort, and often a matter of trial & error. Distributors do not flock to you, or present themselves on a silver platter. Even after you have found a distributor, it requires a lot of work to get them started, motivated, and to generate sales.

The toughest part is to persuade distributors to work with you. How do you get a complete stranger in a foreign land to market and promote your novel product?

Identifying, evaluating, incentivizing and training distributors is an intense undertaking. It can take months or years before a distributor can be self-sufficient and profitable. Managing a distribution network is an on-going activity.

More about "Distributor Search"


We give presentations on topics such as innovation, marketing, business relationship building, and more.

We create tailor-made presentations from scratch, or refine the presentations you already have.

We coach on how to present to your specific types of audience, be it investors, medical professionals, scientists, engineers, technicians, customers, buyers or users. A presentation is a performance to make your audience remember you.

Presentations must inform, engage, move, persuade and empower your audience. The presenter is the presentation. The presentation is a mere tool to present. We can coach you how to be a memorable presenter.

More about "Presentation Workshop"

Inside Insight

If you are considering an investment, merger, acquisition, technology transfer, licensing deal or strategic partnership, you need an unbiased and unrestricted insight into the target company, its management, technology and/or innovative ideas.

We are experienced in carrying out detailed evaluations of a company, its employees, products, services and the markets it serves.

We call this service “Inside Insight”, obtaining data by working inside the company and with its employees for the time it takes to gather a complete picture of the strengths & weaknesses of the company, its status, products and potentials. In addition, we investigate the markets it serves, or plans to enter.

More about "Insight"

Back to Top

Current Projects.


Some of our past Clients.

Back to Top

About us.

GlobalStrategists is a consulting boutique with seasoned professionals and partners that have proven, international experience in the MedTech, BioTech and CleanTech industries.

Our partners have set up their own start-ups, established & managed local subsidiaries of multinational corporations, directed marketing divisions, managed sales forces, clinical specialists and technicians, developed marketing campaigns for private practices, owned and operated their own start-ups and distribution companies, helped build and supervise manufacturing plants, and developed and organized training programs, workshops and medical symposia.

We have been engaged for long-term assignments, short-term projects, and specific tasks, and we have been employed in interim executive positions.

Our Process

If you would like to make use of our services, be it for a small project or a longer term assignment, email us your Request for Proposal (RFP), which should include:

  • A concise description of the job
  • The kind of expertise you expect from the consultant
  • Your goals and expectations from the job
  • Your budget
  • The desired start date
  • Timeline with milestones (deliverables)

Upon receipt of your RFP, we will send you our Proposal document, which will include:

  • The tasks and scope of the job
  • Background of the assigned consultant(s)
  • Itemized costs
  • Timetable with milestones (deliverables)
  • Payment terms & conditions
  • Legal issues, such as accountability, confidentiality, and ownership of information.

Our Approach

Solving our customers’ problems is our passion.  Based on our broad business experience, we recognize that the key to customer satisfaction and our own long-term success is to anticipate customer needs and to assist them in developing, improving and expanding their business.

Even so, we do not possess unusual insights, knowledge, skills or magical powers to single-handedly define and solve a company's problems or needs.

Our consulting assignments can only be successful if we have full access to information and people we need to complete the assignment.

We know that it is not always easy to open up to an outside consultant. Some employees conceive us as intruding, others may see us as a threat. We are sufficiently tactful to curtail such sensitivities.

Our approach is to establish trust. As Ernest Hemingway said: "The best way to find out if you can trust somebody is to trust them".

Our Team

Back to Top

Why Use Us?

Experience & Expertise

We offer you expertise and a long, diverse experience that may not be available in your company today. We could hold the missing piece of expertise that can complete the jigsaw of incomplete solutions or solve your dilemmas. We can pass our skills and knowledge on to your regular staff, even to new employees that can “take over” our job, and whom we can help you hire, train and support in getting started.

Easy to Hire & Fire

We can be easily engaged and dismissed, making us your perfect short-term asset. This allows you to maintain your core staff without adding new employees, especially in these times of financial hardships. Once we have completed our assignment, you don't have to go through all the problems and hurt feelings involved in laying off regular employees: the end of our contract is the end. Unless you wish to retain us for additional assignments.


Highly skilled, freelance professionals are often more productive than in-house staff. We have many years of solid experience to draw on. We do not simply provide expertise, we have experience in providing and using our expertise. We are veterans that are not distracted by inside company policies or outside concerns. We have acquired a healthy work ethic, obtained in many corporate environments, countries and cultures.

Cost Avoidance

Using consultants at the beginning of a project, for the introduction of a new product or technology, in case of a reorganization, merger or acquisition, or a change in your company’s mission or goals, can often save thousands of Euros down the road. Good consultants have seen what works and what does not work. After you add in hiring, overhead and management costs, employee training and benefits, engaging a consultant is often less expensive. Our fees are all-inclusive: no surprises, and easier to budget.

We need time to get to know you

Right from the start we do not know your business or your organization and procedures as well as you do. We do have to go through a learning period the first time you engage us. But we are fast learners: our past is our proof.

What we have done over the past 22 years

  • We worked in (interim) executive positions, establishing, reorganizing and/or managing corporations, marketing & sales departments.
  • We assisted companies with the establishment of distribution networks.
  • We concluded market and competitive intelligence assignments.
  • We investigated and evaluated problematic or underperforming subsidiary companies and distributors.
  • We gave 3rd opinions on candidates for executive positions.
  • We acted as sounding board for management to critique and discuss ideas, thoughts and plans.
  • We completed marketing due diligence assignments.
  • We wrote marketing and business plans.
  • We created and gave investor presentations and marketing lectures.
  • We participated in roadshows for investors in Europe, Japan, Singapore and the USA.
  • We linked buyers with sellers of technologies and licenses.
  • We organized training programs, workshops and symposia.


Back to Top

Get in touch.


Back to Top